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CREATIVE DIRECTOR
DIGITAL CONTENT CREATION +
Social Development
In August of 2023, I became responsible for all Georgia State Football social strategy, creative direction, and content posting. As a result of the strategy I implemented, the Georgia State Football social media accounts reached record highs in every social metric.
On Instagram alone, the GSU Football account impressions increased by 298%, engagement increased by 234%, and average post impressions increased by 84%, just to name a few. This content strategy focused on maximizing engagement also resulted in 48 of the 50 top posts of all time were achieved after August 2023.
All statistics listed were gathered between August and December of 2022 and 2023, respectively. This success would not have been possible if not for the continuous hard work of my co-worker, Ivan Konon.
Viral Content Strategy
Georgia State Football's week four uniform reveal video and photos displaying a brand new all-black uniform were shared and viewed by tens of thousands, including ESPN, Hot 107.9, PFF, 247 Sports, and ESPN College GameDay.
This content output was one of the most successful in Georgia State Athletics history, rivaling only the Georgia State victory over Tennessee in 2019.
15,000+
TOTAL ENGAGEMENT
500,000+
TOTAL IMPRESSIONS
2,000+
NEW FOLLOWERS
Video Sample
"Working with Jett at Georgia State was one of the most important and enjoyable experiences I've ever got the chance to do. Getting a chance to work in the field and with experienced professionals like Jett has allowed me to go places I never thought possible!"
Kyu Edminster, Former Georgia State Athletics Intern
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